Facts about web portals that will make you think twice

Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. In the past, standard SEO …

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Reasons why marketers love meta tags

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. For modern digital marketing, that doesn’t …

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Succeeding in SEO means paying attention to link building

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the …

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Lets look at our approach to meta tags

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who …

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Learn from these mistakes before you learn about RSS feeds

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The …

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Many businesses opt to do paid ads and search engine optimization

Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ Google is a very smart company. The sophistication of the algorithms they …

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Chew on that one for a while

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …

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There is a difference between SEO and SEM

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature …

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Ensure your website looks the part and that it’s easy to use

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Search Engines are not humans. They …

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Use Internal Links

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and …

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Evaluate Your Site Speed

The purchase cycle can sometimes involve a large number of clicks. When you use underscores to separate words in a URL name, Google will read it as one single word. If you are doing guest posts, always change your author bio and use different pen names. Make sure all the …

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Opting for Effective Search Engine Optimization

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. If users cannot access your page due to compatibility problems, you …

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Follow SEO best-practices

Headings give your web page structure and help search engines better determine what your page content is about. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share …

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SEO page title best practice

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Enhance your CTR and user experience

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the …

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Go only for Quality Distribution Channels

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. There is no single place to focus when trying to optimize a …

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Too many cooks spoil the SEO soup!

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Head terms are searched more frequently, have …

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Understand and implement entities

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the …

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Widen the net with a wildcard search

One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic …

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Web 2.0 indexing works wonders

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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