When your use of hits becomes obsessive

From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. While backlinks in and of themselves …

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Look to make improvements every day

People spend very little time engaging with content. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Links that are going from one page to another within the same domain are …

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Online marketing changes quickly when it comes to reporting

The key is to aim them at beginners and explain every single step for solving a particular problem. content, backlinks, and keywords. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Website Optimization is important for making users feel comfortable while using your …

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One important aspect is sitemaps

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. This is a powerful association that your product is so popular people don …

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The best advice I've listened to about page impressions

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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Myths and misconceptions about analytics

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Are you worried …

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Obtain Quality Links

Google just needs evidence that what is on a particular website is relevant to it’s viewers. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Many companies start their online business presence by buying a …

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If you're building links solely for SEO then you're doing it wrong

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Even just a few changes …

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Use Schema markup of your location data

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Target the community with content to earn local links

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at …

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Add a call to action at the end

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for …

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Your content marketing campaign will fail unless you integrate SEO

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. A backlink from a more important page that is high in popularity itself will count more toward a …

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More about the pros and cons of link diversification

If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. Find out which channels are driving traffic to your competition . Links are still …

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Be personal in a way that big businesses can’t be

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how …

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Site Architecture for Newbies

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content …

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SEO stands for Search Engine Optimization

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Learn which industry ranking factors are important …

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