The Role of Relevance

At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a …

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Setting Up Local SEO and Directory Profiles

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. During information retrieval, searchers often change focus to different aspects of their tasks. To know whether you are running on the wrong side of Google, use PixelGroove’s (the …

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Look for scraped content on your website

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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SEO does not happen in a bubble

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. The higher the organic search traffic the better, as more traffic means more people reading your blog …

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Be Active on Pinterest

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and …

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Keep an Eye on Your Site’s Click Through Rate (CTR)

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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SEO is not actually changing the search engines

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. So most people don’t have the time to get up to speed on all …

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Submit a XML Sitemap To Speed Up Indexing

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Google has become tremendously more sophisticated …

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SEO for websites can be very complicated

Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site …

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Double check your URLs

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Over the years, Google has continued to …

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Longer content ranks better

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. When you …

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Include internal and external links

The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links …

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Turn your mentions into backlinks

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Don't …

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