Reasons why you cannot fully understand SEO

A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. The link can either refer to a document within the …

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What your mum didn't tell you about doorway sites

It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary content if you don’t do basic housekeeping, for want of a better turn of phrase. If your site is littered with lengthy, indecipherable URLs that don’t align well with the …

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“Niche down” approach

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Importantly, Google …

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Link, link and link some more

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still …

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Don’t Quit Your Day Job

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such …

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Content must be appropriate in length and appealing in structure

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Offsite references, reviews, and social links play …

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If you don’t know, ask someone or search online

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes …

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Does the extra s even matter? S for Security

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest …

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Paginated URLs for SEO

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines …

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Choose short, keyword-friendly URLs

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. On …

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Metrics aren't always important (and they can be harmful)

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always …

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Follow SEO best-practices

Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Measuring how many visits your site gets, and analyzing the sources …

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Be mindful of overusing keywords

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Many marketers will …

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Set a bare minimum expectation for site structure

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t …

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