Boost site speed and utilise link exchanges

Keywords are mainly the products and services that you provide. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing …

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Having fun with plugins

Everyone keeps hearing the phrase “content is king”, but what does that really mean? You always need to make sure that the titles and keywords you use completely match the content you’ve written. Get people talking about your brand, and mentioning it on their website, or any website for …

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The back story of bounce rates

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Again, start by disabling JavaScript before accessing your website. The notion of UX (user experience) has evolved to become the guiding framework for search engines. A common …

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How to survive your first encounter with Google algorithms

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Most companies use SEO to increase website traffic, which in turn, increases …

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What everyone ought to know about reporting

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner. As we know that Google optimizes its …

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Search marketing implications related to duplication

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors …

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Proper HTML and CSS Validation

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of …

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Review your website’s design

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. If you plan to do some basic SEO, it is must that you know how search engines work. Segment your content - If you catch yourself writing a few monster …

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It’s time to revolutionize our approach to anchor text

Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors …

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Unique content signifies quality

Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. Once you understand what …

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Boost search engine rankings

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into …

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Choose blog-friendly content management systems

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. What is user intent? In short it is the …

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Personalization counts

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Keeping track of your backlinks is just as important as building …

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It's a good idea to get your keyword in the beginning of your content

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

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Keys for long-term success.

The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My …

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Topic tags can help organize your blog content

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Don't waste your time on untargeted traffic

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. No follow links are defined as the links which …

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Be Active on Pinterest

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. It is better to have your links spread out amongst a lot of domains …

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Tips and tricks that can help encourage clickthroughs

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. There are domains which are better to receive links from than others. These are domains that are …

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Determine which keywords people are using to find your site

Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes …

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How You Can Benefit from Guest Posts

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Domain Authority is a score (on a 100-point scale) developed by Moz …

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