The hidden agenda behind web crawlers

Duplicate content refers to a webpage’s content that appears in more than one place on the internet. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing …

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The hidden agenda of javascript

SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard …

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Quality over quantity when it comes to SEO

Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. The PPC (pay per click) activities should also be very good …

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A do-it-yourself guide to keywords

A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). In the emerging days of the Web, directories were built to help users navigate to various websites. If you make poor keyword selections, you are …

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Myths and misconceptions about content

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. This …

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A few words on SEO campaigns

House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or ecommerce properties (or with PPC to also manage). A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Right now, using structured …

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Reasons why you cannot learn web crawlers well

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each …

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The back story of landing pages

The search engines must execute multiple tasks very well to provide relevant search results. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore …

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Indexing requirements often conflict with aesthetic requirements

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Social media can be a useful tool in search engine optimization …

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Write a 1000+ words article, forget 500

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely …

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Create content that is worth being searched for

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site …

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Use URL structures that help your visitors

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web …

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How to Optimize for Voice Search

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. If the same content appears …

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Link Reclamation

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Link building is a long-term project that never …

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Your title tag is your trigger mechanism

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Keyword research can …

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Identify What’s Working and What Isn’t

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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SEO is about getting visitors to your site, not getting rankings

Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content …

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Bing pays more attention to the authority of the site

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …

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Users find their way onto your page in a variety of ways

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Find the most efficient way to organize the content of your website

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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What is Keyword Research?

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Your website won’t be found if people have to search too …

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