Lets look at our approach to white hat SEO

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Google’s featured snippets, also known as “position zero” on the SERP, can …

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Use a content delivery network

Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. Changing one of these aspects create an alternative scenario ‘B’. The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. Different people grasp information …

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What your mum didn't tell you about web 2.0

However, the modern Google algorithms feature a process known as semantic searchh. There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around …

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Include relevant keywords into your site headings

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. User experience improves with original content, quick …

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As with speed, reliability is not an area to scrimp on

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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Why Guest Posting Is Different from Article Marketing

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. As a part of mobile searches, voice searching is also on the rise. It can be much easier …

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The myth of free and fast traffic

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Today, if you …

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SEO starts when you create the title tag

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content …

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Add Content Expiry Headers

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or …

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Relevance is the key issue here

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Backlinks …

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We've reached a tipping point

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. SEOs …

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Bridge the gap between your content and your audience

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to …

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Technical aspects of marketing on Google

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Mobile traffic is important. People are searching and reading on …

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Proofread The Content Before You Go Live

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. It is important to use links and get the reader to better understand …

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Behind the SEV curtain

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract …

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How to Use Google Plus to Get Better Rankings

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Web pages containing matching verbiage will have lower visibility in searches. The best metric you can use is Domain Rating (DR …

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The majority of your backlinks should be branded

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value …

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