Reasons that marketers love web crawlers

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this …

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It’s a win-win strategy with an emphasis on site submissions

You need solid SEO to compete online and to obtain traffic. Period. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely …

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Can link bait really make a difference?

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. If you produce great content, but no one’s …

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Watch your grammar and spelling

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Meta Tags play an important role in SEO. Google won’t penalise duplicate content. Instead it will …

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One important aspect is gateway sites

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Let’s discuss each of these in turn. Do follow passes link juice (passes SEO benefits to the website that …

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Clarification about reporting

In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page. Think long term rather than short term. Short …

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An instant SEO diagnosis using Google Analytics

Rankings in SEO refers to a website’s position in the search engine results page. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Some directories cost money in order to be accepted into their listings. Once again …

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Types of Site Changes That Can Affect SEO

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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Build backlinks

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. A handy thing to know when you are acquiring links from other sources is the difference between …

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Google rewards backlinks that are more niche relative

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics …

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Outdated SEO techniques and what you should do instead

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Educational content can be …

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More importance is given to mobile

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

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LINKS are STILL the #1 driving factor behind rankings

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and …

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Avoid paid links that do not use the rel=nofollow attribute

Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. Quality link building is more about creating relationships, not exchanging links. Brand mentions and co-citations are also very …

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Other tips and tricks that can help encourage clickthrough

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding …

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Your focus should be on what matters to your audience

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the …

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Create high-quality content on a recurring basis

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Major search engines, including Google …

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