The majority of your backlinks should be branded

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value …

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Not all internet searches lead to sales

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? If …

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Other tips and tricks that can help encourage clickthrough

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding …

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Revamp your URL to make it more SEO-friendly

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the …

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Avoid buzzwords and technical jargon

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! The type of content you use on a page also matters for indexing. For …

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Your focus should be on what matters to your audience

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the …

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Create high-quality content on a recurring basis

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Major search engines, including Google …

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Are Press Releases right for SEO?

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website …

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Check your website for outdated plugins, themes or code

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant …

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Turn your mentions into backlinks

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Don't …

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Any SEO power you gain from links will be centralized

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more …

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How You Can Benefit from Guest Posts

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Domain Authority is a score (on a 100-point scale) developed by Moz …

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Web 2.0 indexing works wonders

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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SEO stands for Search Engine Optimization

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Learn which industry ranking factors are important …

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Set a bare minimum expectation for site structure

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t …

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