Proofread The Content Before You Go Live

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. It is important to use links and get the reader to better understand …

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Becoming an SEO thought leader

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link …

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Optimize for people

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. The key is to consistently deliver value so that people come to your site for answers. And this …

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Behind the SEV curtain

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract …

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Strategic Thinking and Tactics for SEO

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Pick your permalink structure wisely. Don’t change your permalink structure for …

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Bing pays more attention to the authority of the site

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …

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Look for scraped content on your competitors' site

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. But all too often, when we want …

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Users find their way onto your page in a variety of ways

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Consider a dedicated or virtual dedicated web server

Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it …

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Don't waste your time on untargeted traffic

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. No follow links are defined as the links which …

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Google is aware that paid linking goes on

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and …

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Too Many Outbound Links with Keywords

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Local businesses can …

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Choose short, keyword-friendly URLs

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. On …

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Metrics aren't always important (and they can be harmful)

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always …

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Be Active on Pinterest

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. It is better to have your links spread out amongst a lot of domains …

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Follow SEO best-practices

Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Measuring how many visits your site gets, and analyzing the sources …

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Submit a XML Sitemap To Speed Up Indexing

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Google has become tremendously more sophisticated …

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Use unique page titles on all pages throughout your website

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Enhance your CTR and user experience

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the …

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SEO for websites can be very complicated

Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site …

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Double check your URLs

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Over the years, Google has continued to …

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Go only for Quality Distribution Channels

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. There is no single place to focus when trying to optimize a …

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Tips and tricks that can help encourage clickthroughs

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. There are domains which are better to receive links from than others. These are domains that are …

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Too many cooks spoil the SEO soup!

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Head terms are searched more frequently, have …

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Find the most efficient way to organize the content of your website

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Longer content ranks better

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. When you …

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Understand and implement entities

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the …

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What is Keyword Research?

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Your website won’t be found if people have to search too …

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Be mindful of overusing keywords

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Many marketers will …

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Determine which keywords people are using to find your site

Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes …

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Include internal and external links

The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links …

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Your content marketing campaign will fail unless you integrate SEO

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. A backlink from a more important page that is high in popularity itself will count more toward a …

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More about the pros and cons of link diversification

If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. Find out which channels are driving traffic to your competition . Links are still …

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Widen the net with a wildcard search

One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic …

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Be personal in a way that big businesses can’t be

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how …

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How to Use Google Plus to Get Better Rankings

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Web pages containing matching verbiage will have lower visibility in searches. The best metric you can use is Domain Rating (DR …

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Site Architecture for Newbies

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content …

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How Can I Create Engaging, Trustworthy Content?

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every …

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Link Intersect for SEO

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound …

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