More importance is given to mobile

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

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Evaluate Your Site Speed

The purchase cycle can sometimes involve a large number of clicks. When you use underscores to separate words in a URL name, Google will read it as one single word. If you are doing guest posts, always change your author bio and use different pen names. Make sure all the …

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LINKS are STILL the #1 driving factor behind rankings

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and …

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How to Use Google Plus to Get Better Rankings

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving …

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Opting for Effective Search Engine Optimization

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. If users cannot access your page due to compatibility problems, you …

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Be Active on Pinterest

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and …

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Use URL structures that help your visitors

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web …

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Continue to optimize your posts for readability

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition …

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How to Optimize for Voice Search

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. If the same content appears …

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Authorship may be the future of search

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. Google is looking for authoritative sites that …

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Mobile optimization

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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This is all about building trust

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly …

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SEO starts when you create the title tag

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content …

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Link Reclamation

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Link building is a long-term project that never …

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Ways to Build Backlinks

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …

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Your title tag is your trigger mechanism

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Keyword research can …

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If the clicks keep rolling in, you don't ask questions

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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Boost Your Popularity in the SERPS

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Authority is created over time. It can't be …

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Follow SEO best-practices

Headings give your web page structure and help search engines better determine what your page content is about. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share …

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Add Content Expiry Headers

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or …

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Relevance is the key issue here

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Backlinks …

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An SEO copywriter should know which search queries are being used

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren …

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Review your web hosting experience

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

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SEO page title best practice

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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We've reached a tipping point

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. SEOs …

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Bridge the gap between your content and your audience

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to …

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Classify the keywords you find

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from …

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Topic tags can help organize your blog content

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Improve engagement to improve rankings

It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news …

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Use Schema markup of your location data

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Target the community with content to earn local links

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at …

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Identify What’s Working and What Isn’t

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Paginated URLs for SEO

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines …

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Breathe easy

Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. As you dedicate more time to generating better content, driving traffic, and conversion, there …

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Technical aspects of marketing on Google

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Mobile traffic is important. People are searching and reading on …

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Add a call to action at the end

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for …

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Avoid paid links that do not use the rel=nofollow attribute

Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. Quality link building is more about creating relationships, not exchanging links. Brand mentions and co-citations are also very …

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Keep an Eye on Your Site’s Click Through Rate (CTR)

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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SEO is about getting visitors to your site, not getting rankings

Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content …

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SEO is not actually changing the search engines

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. So most people don’t have the time to get up to speed on all …

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