Chew on that one for a while

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …

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If you're building links solely for SEO then you're doing it wrong

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Even just a few changes …

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Why Guest Posting Is Different from Article Marketing

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. As a part of mobile searches, voice searching is also on the rise. It can be much easier …

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Don’t Quit Your Day Job

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such …

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Keep the length of your post in mind

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO …

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There is a difference between SEO and SEM

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature …

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Write a 1000+ words article, forget 500

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely …

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Think about how to incorporate your keywords into the post

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. The reputation, authority, and credibility …

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Do you struggle with optimizing your posts for search?

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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It’s time to revolutionize our approach to anchor text

Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors …

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Its true content is the reality of optimisation

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google …

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SEO quality best practice

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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How Much Should You Be Spending On SEO Services?

Add internal links to the taxonomies the post belongs to Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Sites built around user interaction and sharing have made …

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Why is citation consistency increasingly important?

Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. For those who can …

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Ensure your website looks the part and that it’s easy to use

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Search Engines are not humans. They …

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Create content that is worth being searched for

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site …

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Have a better chance of getting that click through

You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. The …

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Use Internal Links

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and …

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Usurp The SERP

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as …

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Get help in evaluating potential link partners

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. If …

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How can this help your own website?

All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Google wants to know about the keyword usage. You should ensure the keywords are properly applied …

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Unique content signifies quality

Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. Once you understand what …

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Boost search engine rankings

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into …

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Write short and concise sentences that are easy to understand

HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search …

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Choose blog-friendly content management systems

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. What is user intent? In short it is the …

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Google retrieves the most relevant pages from its databases

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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On-page factors

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

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Technical aspects of building links

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer …

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Look for scraped content on your website

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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Personalization counts

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Keeping track of your backlinks is just as important as building …

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Content must be appropriate in length and appealing in structure

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Offsite references, reviews, and social links play …

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Google rewards backlinks that are more niche relative

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics …

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It's a good idea to get your keyword in the beginning of your content

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

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Outdated SEO techniques and what you should do instead

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Educational content can be …

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Promote transparency and foster trustworthiness on your site

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how …

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SEO does not happen in a bubble

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. The higher the organic search traffic the better, as more traffic means more people reading your blog …

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Blog Commenting Is More Powerful Than You Think

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. The algorithm responsible for taking the …

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How much time and effort are you putting into an SEO campaign?

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile …

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Keys for long-term success.

The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My …

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If you don’t know, ask someone or search online

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes …

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Does the extra s even matter? S for Security

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest …

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