The back story of bounce rates

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Again, start by disabling JavaScript before accessing your website. The notion of UX (user experience) has evolved to become the guiding framework for search engines. A common …

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One important aspect is sitemaps

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. This is a powerful association that your product is so popular people don …

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How to survive your first encounter with Google algorithms

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Most companies use SEO to increase website traffic, which in turn, increases …

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What everyone ought to know about reporting

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner. As we know that Google optimizes its …

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The best advice I've listened to about page impressions

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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What your mum didn't tell you about doorway sites

It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary content if you don’t do basic housekeeping, for want of a better turn of phrase. If your site is littered with lengthy, indecipherable URLs that don’t align well with the …

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Myths and misconceptions about analytics

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Are you worried …

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Here's what industry insiders think about stickiness

Some e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the …

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Reasons why marketers love meta tags

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. For modern digital marketing, that doesn’t …

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This story about canonical URLs will haunt you forever

If you produce great content, but no one’s there to see it, does it acquire links? SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has …

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What Makes SEO Careers Recession-Proof?

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. To keep readers coming back for more, year after year, making relevant content that …

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Succeeding in SEO means paying attention to link building

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the …

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Search marketing implications related to duplication

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors …

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Lets look at our approach to meta tags

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who …

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Learn from these mistakes before you learn about RSS feeds

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The …

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Clarification about reporting

In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page. Think long term rather than short term. Short …

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Proper HTML and CSS Validation

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of …

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Setting Up Local SEO and Directory Profiles

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. During information retrieval, searchers often change focus to different aspects of their tasks. To know whether you are running on the wrong side of Google, use PixelGroove’s (the …

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Reasons why you cannot learn web crawlers well

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each …

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The back story of landing pages

The search engines must execute multiple tasks very well to provide relevant search results. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore …

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Let's talk about forums

The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. SEO specialists believe strongly in the value of …

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An interesting and useful copy is no longer enough

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs …

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An instant SEO diagnosis using Google Analytics

Rankings in SEO refers to a website’s position in the search engine results page. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Some directories cost money in order to be accepted into their listings. Once again …

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Obtain Quality Links

Google just needs evidence that what is on a particular website is relevant to it’s viewers. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Many companies start their online business presence by buying a …

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Include relevant keywords into your site headings

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. User experience improves with original content, quick …

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Types of Site Changes That Can Affect SEO

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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As with speed, reliability is not an area to scrimp on

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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Analyze your current website

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way …

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Structure your content to meet your SEO needs

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Giving readers relevant information and links to interesting third party websites is definitely the easier of …

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Effect of keyword density on my search rankings

Another tip is to make sure you do your research and examine which terms to target before you set out. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about …

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“Niche down” approach

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Importantly, Google …

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Link, link and link some more

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still …

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Minimize broken links

The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. The …

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Build backlinks

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. A handy thing to know when you are acquiring links from other sources is the difference between …

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Learn more about Page speed and SEO

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. The days of hiring freelancers to …

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Review your website’s design

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. If you plan to do some basic SEO, it is must that you know how search engines work. Segment your content - If you catch yourself writing a few monster …

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Header tags have been a hugely important part of SEO

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your …

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Many businesses opt to do paid ads and search engine optimization

Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ Google is a very smart company. The sophistication of the algorithms they …

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Mobile Search Continues to Rise

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). If you’re looking to …

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Indexing requirements often conflict with aesthetic requirements

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Social media can be a useful tool in search engine optimization …

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