Use a content delivery network

Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. Changing one of these aspects create an alternative scenario ‘B’. The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. Different people grasp information …

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A do-it-yourself guide to keywords

A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). In the emerging days of the Web, directories were built to help users navigate to various websites. If you make poor keyword selections, you are …

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Myths and misconceptions about content

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. This …

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Online marketing changes quickly when it comes to reporting

The key is to aim them at beginners and explain every single step for solving a particular problem. content, backlinks, and keywords. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Website Optimization is important for making users feel comfortable while using your …

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Succeeding in SEO means paying attention to link building

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the …

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Learn from these mistakes before you learn about RSS feeds

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The …

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Let's talk about forums

The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. SEO specialists believe strongly in the value of …

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Include relevant keywords into your site headings

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. User experience improves with original content, quick …

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Effect of keyword density on my search rankings

Another tip is to make sure you do your research and examine which terms to target before you set out. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about …

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“Niche down” approach

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Importantly, Google …

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Learn more about Page speed and SEO

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. The days of hiring freelancers to …

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Indexing requirements often conflict with aesthetic requirements

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Social media can be a useful tool in search engine optimization …

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Chew on that one for a while

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …

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Why Guest Posting Is Different from Article Marketing

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. As a part of mobile searches, voice searching is also on the rise. It can be much easier …

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Keep the length of your post in mind

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO …

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There is a difference between SEO and SEM

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature …

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Think about how to incorporate your keywords into the post

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. The reputation, authority, and credibility …

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Do you struggle with optimizing your posts for search?

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Its true content is the reality of optimisation

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google …

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Usurp The SERP

Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as …

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How can this help your own website?

All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Google wants to know about the keyword usage. You should ensure the keywords are properly applied …

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Write short and concise sentences that are easy to understand

HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search …

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On-page factors

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

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Google rewards backlinks that are more niche relative

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics …

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SEO does not happen in a bubble

When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. The higher the organic search traffic the better, as more traffic means more people reading your blog …

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Keys for long-term success.

The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My …

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The myth of free and fast traffic

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Today, if you …

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How to Optimize for Voice Search

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. If the same content appears …

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Ways to Build Backlinks

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …

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Relevance is the key issue here

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Backlinks …

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SEO page title best practice

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Add a call to action at the end

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for …

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Proofread The Content Before You Go Live

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. It is important to use links and get the reader to better understand …

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Choose short, keyword-friendly URLs

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. On …

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Include internal and external links

The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links …

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Your content marketing campaign will fail unless you integrate SEO

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. A backlink from a more important page that is high in popularity itself will count more toward a …

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How to Use Google Plus to Get Better Rankings

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Web pages containing matching verbiage will have lower visibility in searches. The best metric you can use is Domain Rating (DR …

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