SEO stands for Search Engine Optimization

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Learn which industry ranking factors are important …

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Set a bare minimum expectation for site structure

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t …

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