Don’t forget metrics

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Webpages on HTTPS …

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Write about javascript

Bold and italics can make your keywords stand out more with the search engines. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Do better keyword research and understand search intent to connect the dots between your …

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A few words on SEO campaigns

House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or ecommerce properties (or with PPC to also manage). A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Right now, using structured …

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Make a good use of plugins

The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. There is no registration or fee. When we take this approach, we are rewarded by Google since this meets their quality guidelines. If …

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Start simple, but don't forget analysis

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your …

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You may be asked about link research in your marketing interview

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of …

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The best advice I've listened to about page impressions

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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Search marketing implications related to duplication

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors …

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Lets look at our approach to meta tags

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who …

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Reasons why you cannot learn web crawlers well

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each …

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The back story of landing pages

The search engines must execute multiple tasks very well to provide relevant search results. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore …

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Mobile Search Continues to Rise

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). If you’re looking to …

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Ensure your website looks the part and that it’s easy to use

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Search Engines are not humans. They …

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Use Internal Links

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and …

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Choose blog-friendly content management systems

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. What is user intent? In short it is the …

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Personalization counts

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Keeping track of your backlinks is just as important as building …

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Content must be appropriate in length and appealing in structure

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Offsite references, reviews, and social links play …

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It's a good idea to get your keyword in the beginning of your content

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

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Outdated SEO techniques and what you should do instead

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Educational content can be …

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Promote transparency and foster trustworthiness on your site

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how …

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Be Active on Pinterest

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and …

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Your title tag is your trigger mechanism

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Keyword research can …

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If the clicks keep rolling in, you don't ask questions

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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Review your web hosting experience

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

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Bridge the gap between your content and your audience

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to …

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Identify What’s Working and What Isn’t

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Breathe easy

Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. As you dedicate more time to generating better content, driving traffic, and conversion, there …

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Avoid paid links that do not use the rel=nofollow attribute

Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. Quality link building is more about creating relationships, not exchanging links. Brand mentions and co-citations are also very …

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Keep an Eye on Your Site’s Click Through Rate (CTR)

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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Users find their way onto your page in a variety of ways

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Don't waste your time on untargeted traffic

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. No follow links are defined as the links which …

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Be Active on Pinterest

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. It is better to have your links spread out amongst a lot of domains …

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Follow SEO best-practices

Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Measuring how many visits your site gets, and analyzing the sources …

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Longer content ranks better

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. When you …

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What is Keyword Research?

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Your website won’t be found if people have to search too …

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Be mindful of overusing keywords

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Many marketers will …

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Link Intersect for SEO

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound …

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Your focus should be on what matters to your audience

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the …

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