Look to make improvements every day

People spend very little time engaging with content. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Links that are going from one page to another within the same domain are …

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Boost site speed and utilise link exchanges

Keywords are mainly the products and services that you provide. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing …

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The Role of Relevance

At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a …

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Facts about web portals that will make you think twice

Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. In the past, standard SEO …

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Watch your grammar and spelling

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Meta Tags play an important role in SEO. Google won’t penalise duplicate content. Instead it will …

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Reasons why you cannot fully understand SEO

A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. The link can either refer to a document within the …

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The back story of bounce rates

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. Again, start by disabling JavaScript before accessing your website. The notion of UX (user experience) has evolved to become the guiding framework for search engines. A common …

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Proper HTML and CSS Validation

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of …

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Setting Up Local SEO and Directory Profiles

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. During information retrieval, searchers often change focus to different aspects of their tasks. To know whether you are running on the wrong side of Google, use PixelGroove’s (the …

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As with speed, reliability is not an area to scrimp on

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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Structure your content to meet your SEO needs

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Giving readers relevant information and links to interesting third party websites is definitely the easier of …

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Review your website’s design

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. If you plan to do some basic SEO, it is must that you know how search engines work. Segment your content - If you catch yourself writing a few monster …

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Many businesses opt to do paid ads and search engine optimization

Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ Google is a very smart company. The sophistication of the algorithms they …

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If you're building links solely for SEO then you're doing it wrong

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Even just a few changes …

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Write a 1000+ words article, forget 500

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely …

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It’s time to revolutionize our approach to anchor text

Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors …

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Why is citation consistency increasingly important?

Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. For those who can …

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Get help in evaluating potential link partners

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. If …

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Google retrieves the most relevant pages from its databases

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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Technical aspects of building links

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer …

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Blog Commenting Is More Powerful Than You Think

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. The algorithm responsible for taking the …

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How much time and effort are you putting into an SEO campaign?

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile …

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Does the extra s even matter? S for Security

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest …

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LINKS are STILL the #1 driving factor behind rankings

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and …

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Use URL structures that help your visitors

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web …

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Mobile optimization

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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An SEO copywriter should know which search queries are being used

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren …

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Use Schema markup of your location data

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Paginated URLs for SEO

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines …

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Becoming an SEO thought leader

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link …

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Behind the SEV curtain

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract …

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Strategic Thinking and Tactics for SEO

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Pick your permalink structure wisely. Don’t change your permalink structure for …

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Look for scraped content on your competitors' site

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. But all too often, when we want …

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Google is aware that paid linking goes on

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and …

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Metrics aren't always important (and they can be harmful)

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always …

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Use unique page titles on all pages throughout your website

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Tips and tricks that can help encourage clickthroughs

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. There are domains which are better to receive links from than others. These are domains that are …

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Find the most efficient way to organize the content of your website

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Determine which keywords people are using to find your site

Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes …

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The majority of your backlinks should be branded

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value …

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Create high-quality content on a recurring basis

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Major search engines, including Google …

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Web 2.0 indexing works wonders

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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