When you create a topic tag, you also create a new site page

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Test first, then apply universally, and then you stopped running into problems. Ranking in the search engines can be hard. Especially if the competition in your niche is …

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Education is the best legacy when it comes to hits

Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which …

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Reasons that marketers love web crawlers

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this …

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Expand your conversion rates as necessary

Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make …

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One important aspect is gateway sites

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Let’s discuss each of these in turn. Do follow passes link juice (passes SEO benefits to the website that …

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Measure and Improve by paying attention to SERPs

After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case …

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Having fun with plugins

Everyone keeps hearing the phrase “content is king”, but what does that really mean? You always need to make sure that the titles and keywords you use completely match the content you’ve written. Get people talking about your brand, and mentioning it on their website, or any website for …

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One important aspect is sitemaps

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. This is a powerful association that your product is so popular people don …

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What your mum didn't tell you about doorway sites

It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary content if you don’t do basic housekeeping, for want of a better turn of phrase. If your site is littered with lengthy, indecipherable URLs that don’t align well with the …

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Here's what industry insiders think about stickiness

Some e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the …

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Reasons why marketers love meta tags

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. For modern digital marketing, that doesn’t …

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What Makes SEO Careers Recession-Proof?

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. To keep readers coming back for more, year after year, making relevant content that …

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An interesting and useful copy is no longer enough

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs …

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Link, link and link some more

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still …

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Minimize broken links

The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. The …

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Build backlinks

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. A handy thing to know when you are acquiring links from other sources is the difference between …

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Header tags have been a hugely important part of SEO

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your …

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Don’t Quit Your Day Job

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such …

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Create content that is worth being searched for

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site …

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Unique content signifies quality

Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. Once you understand what …

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If you don’t know, ask someone or search online

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes …

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The after-Penguin effect

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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How to Use Google Plus to Get Better Rankings

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving …

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Opting for Effective Search Engine Optimization

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. If users cannot access your page due to compatibility problems, you …

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Continue to optimize your posts for readability

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition …

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This is all about building trust

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly …

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SEO starts when you create the title tag

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content …

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Boost Your Popularity in the SERPS

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Authority is created over time. It can't be …

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Classify the keywords you find

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from …

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Target the community with content to earn local links

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at …

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Optimize for people

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. The key is to consistently deliver value so that people come to your site for answers. And this …

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Enhance your CTR and user experience

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the …

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SEO for websites can be very complicated

Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site …

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Double check your URLs

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Over the years, Google has continued to …

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Understand and implement entities

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the …

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More about the pros and cons of link diversification

If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. Find out which channels are driving traffic to your competition . Links are still …

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Widen the net with a wildcard search

One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic …

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Revamp your URL to make it more SEO-friendly

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the …

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