When your use of hits becomes obsessive

From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. While backlinks in and of themselves …

more ...

The hidden agenda of javascript

SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard …

more ...

Some sites are not as good as they seem

As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. As Google want to offer the best user experience, they’d prefer it if only the most satisfying businesses took the top sports in their …

more ...

Understand about landing pages

The blog posts that we build links to ranked very well and drove a ton of traffic for clients. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. After many …

more ...



It’s a win-win strategy with an emphasis on site submissions

You need solid SEO to compete online and to obtain traffic. Period. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely …

more ...

Quality over quantity when it comes to SEO

Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. The PPC (pay per click) activities should also be very good …

more ...

Can link bait really make a difference?

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. If you produce great content, but no one’s …

more ...

Carve out time for concentrating on citations

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as …

more ...

Links are still the most important thing

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

more ...

What your mum didn't tell you about web 2.0

However, the modern Google algorithms feature a process known as semantic searchh. There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around …

more ...

Never underestimate the influence of ROI

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find …

more ...

How to survive your first encounter with Google algorithms

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Most companies use SEO to increase website traffic, which in turn, increases …

more ...

What everyone ought to know about reporting

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner. As we know that Google optimizes its …

more ...

Myths and misconceptions about analytics

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Are you worried …

more ...


This story about canonical URLs will haunt you forever

If you produce great content, but no one’s there to see it, does it acquire links? SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has …

more ...

Clarification about reporting

In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page. Think long term rather than short term. Short …

more ...


An instant SEO diagnosis using Google Analytics

Rankings in SEO refers to a website’s position in the search engine results page. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Some directories cost money in order to be accepted into their listings. Once again …

more ...

Obtain Quality Links

Google just needs evidence that what is on a particular website is relevant to it’s viewers. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Many companies start their online business presence by buying a …

more ...

Types of Site Changes That Can Affect SEO

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

more ...

Analyze your current website

Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way …

more ...

SEO quality best practice

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

more ...

How Much Should You Be Spending On SEO Services?

Add internal links to the taxonomies the post belongs to Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Sites built around user interaction and sharing have made …

more ...

Have a better chance of getting that click through

You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. The …

more ...


Boost search engine rankings

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into …

more ...

Look for scraped content on your website

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

more ...




More importance is given to mobile

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

more ...

Evaluate Your Site Speed

The purchase cycle can sometimes involve a large number of clicks. When you use underscores to separate words in a URL name, Google will read it as one single word. If you are doing guest posts, always change your author bio and use different pen names. Make sure all the …

more ...

Authorship may be the future of search

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. Google is looking for authoritative sites that …

more ...

Link Reclamation

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Link building is a long-term project that never …

more ...

Follow SEO best-practices

Headings give your web page structure and help search engines better determine what your page content is about. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share …

more ...

Add Content Expiry Headers

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or …

more ...

We've reached a tipping point

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. SEOs …

more ...

Topic tags can help organize your blog content

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

more ...


Improve engagement to improve rankings

It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news …

more ...

Technical aspects of marketing on Google

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Mobile traffic is important. People are searching and reading on …

more ...

SEO is about getting visitors to your site, not getting rankings

Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content …

more ...

SEO is not actually changing the search engines

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. So most people don’t have the time to get up to speed on all …

more ...

Bing pays more attention to the authority of the site

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …

more ...

Consider a dedicated or virtual dedicated web server

Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it …

more ...

Too Many Outbound Links with Keywords

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Local businesses can …

more ...