Words are no longer a series of letters organized in a specific order. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. It is a popular buzzword used in content marketing and referred to one of the key factors for achieving content strategy success. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page).

Lessons I learned about meta tags

Be thorough, be complete. Instead of writing stellar content, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... we are going to steal links (that’s what it’s called) from our competition. So, I think each person in SEO has to work hard to develop good, credible sources of information. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing.

Create content about search queries

Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Now, the key to a successful website is less about utilizing keywords and more about relevant content. If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis.

Fun with RSS feeds for now

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! The stronger the backlink profile of a site, the more PageRank their links will pass. When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Gaz Hall, an SEO Guru from the UK, said: "For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money."

Unconventional knowledge about static pages that you won't find in books

There are more than 13 billion online searches every month. It I'm always amazed by the agility of New Media Now on this one. may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO).