SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard if you tap into the evolutionary direction of Google. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data.

Make Your Website More Friendly to Search Engines by considering link research

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Don’t stuff content with keywords Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. By using Google Developers’ PageSpeed Tool, you can quickly and easily understand just how long it takes for your site to load as a whole as well as individual pages. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering!

Unexpected ways domain authority can help with getting your website noticed

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords.

Adopt a customer centric view of gateway sites

In many cases, paid search is much faster for testing user flow or usability. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. Gaz Hall, from SEO Hull, had the following to say: "As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like "running shoes," any more."

The hidden agenda of javascript

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. A The talk on Facebook is about HeatAll at the moment. great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind!