In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Use Fetch as Google to test whether Google can crawl and index important pages within your site.

Submitting Your Site to Search Directories, forums and special sites

Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. Google follows links. Links are Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! important. So get the word out. Reach out to other site owners – preferably of topically related websites. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time.

Internal linking is a secret weapon for search optimizers

When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves.

Google loves fast sites, and so do your customers

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Gaz Hall, from SEO Hull, had the following to say: "It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors."

The after-Penguin effect

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Google is getting better and better at recognizing content that truly is useful to people.