At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy!

Be clear, truthful and accurate when it comes to doorway sites

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Relevance versus authority can be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... particularly challenging for beginner link builders as they begin the arduous process of securing links Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Naming your pages with strong keywords provides an easy-to-follow map of your site.

Adopt a customer centric view of keywords

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Create a list of articles with links that are similar or closely related to your content. Anchor texts play an important role in the internal and external linking as well as for the usability of a website.

So lets talk about nofollow links and its importance to digital marketing

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign-language translations to be duplicate content. But it is something to consider for multiple locale sites in the same language. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Gaz Hall, from SEO Hull, had the following to say: "To that point, pages with short content that does not help website visitors at all end up falling short in search engines."

The Role of Relevance

So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it. Building The talk on Facebook is about Marketing Beverley at the moment. a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget. These are internal search results pages and Google doesn’t like these, the reason being people don’t want to go from Google’s search results to yours – they want to see content that matches satisfies their search intent.