Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. For example, imagine that you have a technical product in the B2B (business to business) space. When pursuing a link, which is more important, relevance or authority? Essentially, you rewrite it.

If your website is listed for the right keywords then you will get many new customers

If that’s too long for you, then get the hell out of my office. A title tag tells both Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. Businesses should also consider including synonyms in their content creation and linking strategies.

More importance is given to landing pages

As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page.

The key to success is hoping for the best but preparing for the worst

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Gaz Hall, an SEO Guru from the UK, said: "What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand."

Should more importance be given to anchor text for search marketing?

Body keywords still have their use, however. The The talk on Facebook is about PNS Egypt at the moment. PPC (pay per click) activities should also be very good. The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building.