When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format.

301-redirects are becoming all the rage

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Google insists that you must Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! also work on the website’s authority to drive higher levels of trust. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO.

What are Keywords Anyway?

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments.

Submit a XML Sitemap for your website

With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. According to Gaz Hall, a UK SEO Consultant : "In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty."

SEO does not happen in a bubble

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Another tip is to make sure you do your research and examine which terms to target before you set out. Google is an endless stream of free organic traffic​ and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years.