When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword
Google retrieves the most relevant pages from its databases
Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. Start focusing on your
visitors, Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! on the people that want to buy your product or services. Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent.
It’s time to revolutionize our approach to long term SEO
The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. Links aren't everything in
SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative.
70% of clicks on search engine results pages are on organic results
A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit."
Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Whenever your URL changes,
think of what you may have going on that’s attached to those URLs. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement.