An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the many other traditional link building methods. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’.

Find Sites Linking To More Than One Competitor

A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. Studying and analyzing the top Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health.

Your Competition Is Actively Doing SEO, Too

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO.

If a tree falls in a forest and no one is around to hear it, does it make a sound?

.The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. Having links from more popular websites carry more weight than less popular sites. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Gaz Hall, an SEO Expert from the UK, said: "So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it."

Mobile optimization

One of the most time-consuming parts about link-building is actually finding places that will give you links. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site.