Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Make the content flow easily to keep people intrigued and reading. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website.

Why Not Try It Out?

The sheer apparent complexity of SEO is enough to turn some people away entirely. The recent statistics show that Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate.

Build a dashboard in Google Analytics for tracking

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization.

The key here is to make sure SEO is worthwhile

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Strategically written website copy includes well-thought-out internal links and calls to action. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure."

Make certain that your site is listed in all relevant local directories

If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and to stick it out for the long haul.