Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them.

Create appropriate content with the right kind of keywords which are searched for

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Longer sentences are hard to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! follow onscreen. When possible, break longer sentences into multiple shorter sentences. To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around.

Include relevant keywords into your site headings

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers.

Google Panda takes the quality of a site’s content into account when ranking sites in the search results

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you can receive useful insights and recommendations in order to improve your rankings on your keywords. According to Gaz Hall, a UK SEO Consultant : "Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further."

Keep in mind that the copy matters a great deal for click rates

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers.