The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today.

Make mobile and computer navigation easy

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Mobile has different level of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.

How Does Social Media Play a Role in Search Engine Rankings?

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO.

Use GTMetrix & Pingdom To Optimize Website Speed

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results."

Include internal and external links

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you.