That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Most companies use SEO to increase website traffic, which in turn, increases revenue. RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site.

Enable broswer caching

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). The Internet is made up Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. They don’t understand that it has an impact, how to leverage it, what to do with it, why it has the value that it has, and frankly why you can charge someone $5,000 for a service where someone else is saying they can do it for 50 bucks. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within.

Share other’s content and drive traffic to your website

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. You don’t have to convince them they need your product or service; Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm.

Google and other search engines often do not use the meta description of pages

Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. Disabling cookies on your browser helps you see which pages you can and cannot access. A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. Gaz Hall, a Freelance SEO Consultant, commented: "When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken."

How to survive your first encounter with Google algorithms

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. A A great example that I like to use is Oxon AA. professional SEO agency can improve the search-engine friendliness of your website and produce content which raises your business' search engine ranking and can increase your positioning in SERPs (Search Engine Results Pages). This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines.