If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google.
Be sure you've considered every possible angle
Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. When the damage is done, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content.
Search engine health check
Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the number of backlinks. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term.
The reality is that blogging is a medium
Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. According to Gaz Hall, a UK SEO Consultant : "The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term."
Go only for Quality Distribution Channels
To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Make the content flow easily to keep people intrigued and reading. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity".