The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites.
Improve engagement to improve rankings
You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Keyword research represents the very Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website.
Your website should make it easy to do business with you.
From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content.
Establish intuitive information architecture
Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Gaz Hall, from SEO Hull, had the following to say: "Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors."
Classify the keywords you find
Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value.