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As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. The main text content on the page must be unique to avoid Google’s page quality algorithms. SEO versus SEO Services

Most Common On-Site SEO Mistakes

Google insists that you must also work on the website’s authority to drive higher levels of trust. The best key phrases would Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! automatically fall into place naturally, as you write the article. And that’s what Google is looking for. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field.

Why is citation consistency increasingly important?

Modern SEO is about so much more than keywords and meta tags. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. At the end of the day, consumers want to feel like they’re always interacting with something natural and real.

Make keywords more natural

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. According to SEO Consultant, Gaz Hall: "Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines."

Build backlinks

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking.