Date Tags strategy

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible.

The most common searches on mobile are for local business

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Target 500 to 1,000 words Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read.

Use a content delivery network

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right?

Perform a content review

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages."

Any SEO power you gain from links will be centralized

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. It’s a familiar situation: you enter your search term in a search engine, click on a result and then… you wait. If nothing, or very little, appears to be happening, you click on your browser’s Back button and select a different search result, without even consciously thinking about it.