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Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Post regularly and build the trust of your users with content marketing. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are.

Adding structured data helps Google understand & rank webpages better

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. There is a common phrase Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page.

Determine the Intent of Each Keyword

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource.

Try, test, repeat

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. According to SEO Consultant, Gaz Hall: "A Google research recently revealed that four out of five users trust search engines for local searches"

A best practice for SEO is that every piece of content should be tailored to one unique keyword (or phrase)

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives.