Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Test first, then apply universally, and then you stopped running into problems. Ranking in the search engines can be hard. Especially if the competition in your niche is …

Search engines recognize evergreen content and give it more value than to old content. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Webpages that …

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Google’s featured snippets, also known as “position zero” on the SERP, can …

Duplicate content refers to a webpage’s content that appears in more than one place on the internet. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing …

Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which …

From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. While backlinks in and of themselves …

Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. Changing one of these aspects create an alternative scenario ‘B’. The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. Different people grasp information …

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Webpages on HTTPS …

SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard …

As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. As Google want to offer the best user experience, they’d prefer it if only the most satisfying businesses took the top sports in their …

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long …

The blog posts that we build links to ranked very well and drove a ton of traffic for clients. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. After many …

Words are no longer a series of letters organized in a specific order. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. It is a popular buzzword used in content marketing and referred to one of the …

Bold and italics can make your keywords stand out more with the search engines. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Do better keyword research and understand search intent to connect the dots between your …

Google doesn’t determine a “brand” like you and I do – the algorithm looks at quality signals dictating the authority or “brand” power of a website. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won …

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this …

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

But it didn’t happen. An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality …

You need solid SEO to compete online and to obtain traffic. Period. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely …

Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. The PPC (pay per click) activities should also be very good …

People spend very little time engaging with content. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Links that are going from one page to another within the same domain are …

A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). In the emerging days of the Web, directories were built to help users navigate to various websites. If you make poor keyword selections, you are …

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Rather, it is recommended to use the anchor texts for controlling Link Juice and to make …

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. If you produce great content, but no one’s …

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as …

Keywords are mainly the products and services that you provide. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing …

At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a …

Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content …

Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make …

Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. Your customers may not realize it, but high search rankings make you more credible in their eyes. During the life of any website pages come and go. It’s perfectly …

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. This …

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. For example, imagine that you have a technical product in the B2B (business to business) space. When pursuing a link, which is more important …

The key is to aim them at beginners and explain every single step for solving a particular problem. content, backlinks, and keywords. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Website Optimization is important for making users feel comfortable while using your …

House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or ecommerce properties (or with PPC to also manage). A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Right now, using structured …

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. In the past, standard SEO …

Clients have often asked me if it’s OK to ask for reviews from customers. Every SEO program should be unique; each target audience has a place, too. There is no magic number of words or characters to use, however the more robust the content is, the better chance the …

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Meta Tags play an important role in SEO. Google won’t penalise duplicate content. Instead it will …

The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. There is no registration or fee. When we take this approach, we are rewarded by Google since this meets their quality guidelines. If …

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Many years ago, Google put together its search quality team, which is responsible for ensuring …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. For SEO to work, the search engines must see off website activity. This means other websites need to mention …

However, the modern Google algorithms feature a process known as semantic searchh. There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around …

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your …

A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. The link can either refer to a document within the …

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find …

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Let’s discuss each of these in turn. Do follow passes link juice (passes SEO benefits to the website that …

After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case …

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. The sites that Google will rank …

Everyone keeps hearing the phrase “content is king”, but what does that really mean? You always need to make sure that the titles and keywords you use completely match the content you’ve written. Get people talking about your brand, and mentioning it on their website, or any website for …